Discuss sustainable competitive advantages and non-sustainable competitive advantages.
Questions (please print and hand in when finished)
1. What is the difference between a sustainable and non-sustainable competitive advantage?
2. Go through and briefly (in your own words) describe each
3. Give an example of a company that has
a) a unique selling position
b) is heavily reliant on reputation
c) is reliant on convenience
d) is a niche market
e) sells because of quality
MARKETING 12:
Read the hand out on Google and answer the following questions
1. Where did Google get its name?
2. How did Google get started?
3. What are some of Google's Corporate philosophies?
4. What sets google apart from its competition? Why do you think it was successful when other search engines weren't?
5. This article is from last year, go on-line and find out what is in the works for google in the near future. Are they coming out with new products or new features, if so what are they? Do you think they will be successful? Why or why not?
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