Thur Mar 12

Commercial Day

New Project!!

Going International: Marketing in a Globalizing World.  

For this project, you may work alone or with a partner.  You are to find a product or service that is NOT sold in Canada.  You are then responsible for marketing this product in Canada.  Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

·       Picture(s) and description of the product or service

·       Advantages of bringing the product to Canada

·       Disadvantages of bringing in the product to Canada

·       Cultural Challenges

·       Who will the target market be

·       A slogan for the product

·       A jingle for the product

·       A list of direct and indirect competition

·       One of the following

o       Two different advertisements that include both print and pictures

o       A radio advertisement

o       A 15-30 second T.V.  Commercial

You must present your project as a Powerpoint presentation.  

TOTAL 50 MARKS!! 5 Marks will be peer marked.  

Due Date:  Wednedsay Mar 25th

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