Tue Mar 31

Commercial Day!

Presentations from Monday's assignment!

Today's assignment.

Part 1: Read pg 122-123

1. What is the difference between Quantitative and Qualitative research

Part 2: Use the following 2 links to and complete the following surveys at "Environics.net" on Social Values

Survey #1 http://fireandice.environics.net/surveys/fireandice/main/fireandice.asp?surveyID=1

Survey #2 http://3sc.environics.net/surveys/3sc/main/3sc.asp

Part 3: Once you've completed the surveys answer the following questions>

1. How does this website describe you?

2. Describe the 'tribe' you were placed in by the website?

3. How do you think that Environics Research Group uses the information from the survey?

4. Do you feel the diagnosis is correct?

Mon Mar 30

When you are finished your test to Read Pages 123-125 and skim 125-132.  

Next, go the the following link and work on a rough copy Questions one and two on your own.  

http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

 

Then find a partner and make a good copy of question one and two together (which is what question 3 asks you to do)

 

We will present the skits in tomorrows class

Fri Mar 27

First Finish the review from yesterday.  Your TEST is on MONDAY!!

Please go to the following links and answer the questions. (Advanced Students as well) When you finish, please print out the answers and hand them in. See you tomorrow :)

The other day we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html

1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?

Watch the video at the following link.

http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv

Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)

2. What are 4 pieces of advice that you got from this article (point form is okay)?

Go to the following link and then answer question #3

3. In your own words define GDP.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

4. What country's have the highest GDP?

5. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

7. What are some other company's that could operate all over the world (in country's with high and low GDP)?

8. What are some company's that would only be successful in country's with High GDP?

9. What kind of company's would only be successful in country's with Low GDP?

Thur Mar 26

Commercial day

Vocabulary Bingo as a review, Review discussion, and one final review sheet.  

Here are the terms for chapter 3 that you are responsible for

Profit          Free market             Monopolistic competition        Oligopy

Monopoly        Private property        Perfect competition             Direct Competition

R & D           Market Share            Market Segment          Top of the Mind

Service base    Product base            Reputation                      Landed cost

Tariff          Productivity            Category killers                Market  

Selection       Production Cost Price                           Competition

Command economy                 Increase market share           WTO

Decrease production cost        Globalization                   Subsidies

Next, finish the work from yesterday and show Mr. Southwell, next complete the practice quiz @ the following link. http://www.worldofmarketing.nelson.com/quizzes/chapter_3_self-quiz.htm

Wed Mar 25

Present and group mark projects 

Complete questions #1-3 on page 118

Tue Mar 24

First, finish the work from yesterday if you haven't already done so

Next you have time to finish your projects  which are DUE TOMORROW

Mon Mar 23

Today we will finish the video on Global Economics.  Next answer the following questions and hand them in.  

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

You now have time to carry on with your projects.  

Fri Mar 13

This is a day to work on your project.  There will be very little other class time.  

Thur Mar 12

Commercial Day

New Project!!

Going International: Marketing in a Globalizing World.  

For this project, you may work alone or with a partner.  You are to find a product or service that is NOT sold in Canada.  You are then responsible for marketing this product in Canada.  Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

·       Picture(s) and description of the product or service

·       Advantages of bringing the product to Canada

·       Disadvantages of bringing in the product to Canada

·       Cultural Challenges

·       Who will the target market be

·       A slogan for the product

·       A jingle for the product

·       A list of direct and indirect competition

·       One of the following

o       Two different advertisements that include both print and pictures

o       A radio advertisement

o       A 15-30 second T.V.  Commercial

You must present your project as a Powerpoint presentation.  

TOTAL 50 MARKS!! 5 Marks will be peer marked.  

Due Date:  Wednedsay Mar 25th

"

Wed Mar 11

Presentations  

1. Find a Company that is sells in more than one country and that is marketed differently in different counties.  How is it marketed differently? Why do you think that it is marketed that way?

2. Search on-line and find a major success story for marketing internationally. Explain it?

3. Search on-line and find a company/product that failed internationally.  Explain how and why it failed.  

Fri Mar 6

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?

2. Go through and briefly (in your own words) describe each

3. Give an example of a company that has

a) a unique selling position

b) is heavily reliant on reputation

c) is reliant on convenience

d) is a niche market

e) sells because of quality

MARKETING 12:

Read the hand out on Google and answer the following questions

1. Where did Google get its name?

2. How did Google get started?

3. What are some of Google's Corporate philosophies?

4. What sets google apart from its competition? Why do you think it was successful when other search engines weren't?

5. This article is from last year, go on-line and find out what is in the works for google in the near future.  Are they coming out with new products or new features, if so what are they?  Do you think they will be successful?  Why or why not?

Thur Mar 5

Read Section 3.2 Competative Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.  

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Wed Mar 4

Today we are going to talk about Slogans and Jingles.  

Slogan quiz

Next, go to the following link and complete the activity.  The person that presents the best slogan or jingle will win a prize.   

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Tue Mar 3

Notes and discussion on command economy vs free market economy.  Direct and Indirect competition and types of market set up.  

Two Worksheets.  Please finish the worksheets and show them to me for completion marks and then carry on with your projects.  

Mon Mar 2

Time to work on your projects,

Marketing 12, prepare advertisements for your products.  

Friday Feb 27

TEST on Chapter 2

Hand in Projects

Group/peer evaluate and mark  projects

NEW PROJECT assigned due next Friday.  

Thur Feb 26

Commercial Day

Time to finish projects now DUE TOMORROW.