Wed Feb 25

Presentation on how to make graphs for your projects.

REMEMBER, Projects are DUE Tomorrow!!!

When you finish your projects you can begin to review Chapter 2 there will be a TEST on FRIDAY

here is a link to the review quiz and a list of terms that you must know for the test.  

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorcement, Bust, the 4P's, peer pressure.

Marketing 12's you should be in full swing on promoting your products.  

Tue Feb 24

Commercial Day

Today you will be looking at the Buying Process on pages 71 and 72.  Next you will be completing a worksheet.  When you finish, please hand it in and carry on with your project.  

Marketing 12:  With your poposals ready, you should be moving on to marketing your products now.  

Mon Feb 23

Time to work on Projects

Grade 11, you should be finishing up your survey and starting to ask students

Grade 12, Your poposal should be handed in by mid week and then you can focus on advertising.  

Thur Feb 19

Finish the work from the last two days and then work on your NEW Project.  

New Project Due Thursday

Marketing 12: Proposals Due WEDNESDAY

Wed Feb 18

Notes: Customer vs Consumer, Thorndikes Law of Effect and Maslow's Hierarchy of Needs.  

Next Finish the work from yesterday, print it out and hand it in.  

Next complete the two worksheets that were handed out and show them to Mr. Southwell.

Tue Feb 17

Chapter 1 Test

Commercial Day

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart DUE  at the end of class on Wednesday

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

Mon Feb 16

Powerpoint Presentation and Notes.

Now take each of the age groups on page 52/53 and come up with 3 different products/services that would be marketed to that specific age group.

Hello, sorry I am not in class today, unfortunately. Your first test is coming up on Tuesda, so today we will start to review.

First, complete questions 1,2,7,8 on pages 32 and 33
next,move onto the practice quiz below.
Practice quiz @: www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm"
Here is a list of the major topics on the test.
Marketing Definition
Goods and Services (Raw materials, consumer good, finished good etc) NOTES
Supply and Demand NOTES
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them)
4 P's
Push and Pull NOTES
Sec 1.5
HOMEWORK: Study TEST MONDAY

Marketing 12: You should have your surveys finished by Monday.

Thur Feb 12

Please go to the Shared Drive, Classes, Mr Southwell, Marketing review games and quizes, Review.swf

Wed Feb 11

Notes and discussion on Push and Pull stratagies

Discuss Icons

Finish work from yesterday and start new assignment on Failed and Successful Icons

Marketing 12:  Carry on with assignment.  

Tue Feb 10

Commercial Day.  

Notes on Product Life Cycles

Discussion on 'Fads'

Read "Pet Rock" hand out.

HOMEWORK: Answer the following questions after reading about Pet Rocks

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

Marketing 12

New Product Project

Mon Feb, 9

Notes/Discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Discussion on School Store. ~

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Fri Feb 6

Good Morning

First, please finish the assignment from yesterday.  You may either e-mail it to me when finished or print it out and hand it in.  When you finish that, it is time to play some games.  These games and a quiz are to help you better understand supply and demand.  

First, do the quiz at the link below:

Supply and demand quiz

http://www.mcwdn.org/ECONOMICS/SupplyDemandQuiz.html

Next play lemonade stand, available at the link below.  Good luck

Lemonade Stand

http://www.primarygames.com/socstudies/lemonade/start.htm

Next, please download and try your business skill on supply and demand at Gazillionaire, Available at the link below.  

In the game you travel from planet to planet buying and selling products.

http://www.lavamind.com/gaz.html

Thur Feb 5

Commercial Day

Notes, Marketing Organization

Read and Discuss pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'

Read pg 18 on Non Profit and Not for Profit Companies.

Activity: Complete the following online activity DUE MONDAY

http://www.worldofmarketing.nelson.com/studactivities_ch01_01.html

Marketing 12: Store set up

Wed Feb 4

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'

Worksheet on What is Marketing.  

Time to finish the Jones Soda Assignment

Marketing 12:  Setting up school store/inventory control

Tue Feb 3

Commercial Day

MARKETING 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

Worksheet: Chapter 1 What is Marketing?

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their website "http://www.jonessoda.com/" and then go to "http://www.pepsi.com/home.php" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than one strength or weakness. Please complete this task on the computer and e-mail it to southwell_j@sd36.bc.ca when you have finished.

HOMEWORK. If you do not finish in class, please finish for homework for Wednesday

MARKETING 12

Later this week you will be setting up the school store.

Go to the following link and complete the activity.

http://www.worldofmarketing.nelson.com/studactivities_ch06_02.html

When you finish, please e-mail it to me.

Mon Feb 2 2009

Welcome to Marketing

On this site you will find an overview of what we have covered in each class as well as questions and upcoming due dates.

Today we will be going over the course introduction, rules and expectations. You will then receive your first assignment. It is due today

Marketing 11: Today you will be looking at some possible careers in the field of marketing. You will be given a worksheet, please complete it and hand it in.

Marketing 12: The superbowl is on of the most important day for advertising on television. Use the internet to answer the following questions.

1. What are the 5-10 top advertisements of the 2009 Superbowl?
2. What makes these ads successful?
3. What are some of the least successful ads of the 2009 Superbowl?
4. Why are these ads not successful?
5. It costs just over 2 million dollars to air a 30 second commercial. Is it worth it for large companies to pay the money to advertise during the superbowl? Why or why not.