Tue June 9

Chapter 4

market research

hard data

primary data

secondary data

periodicals

consultants

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

random sampling

media research

consumer tracking devices

*how store design increases sales

*how store design decreases shrinkage

*shrinkage

Chapter 5

feasibility study

invention

innovation

8 stages of product development

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

product mapping

marketing oppourtinity analysis

cost benefit analysis

ergonomics

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Advertising is most important for

identical

mass marketed

easy to describe

low priced

new

heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

SWOT

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

Mon June 8

Today we start Review for your final Exam on FRIDAY JUNE 12!!

After your commercial presentations

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Industrial goods (finished goods)

Raw material

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

aggregate market

differentiated market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

* Census

* = Not in Textbook

Chapter 2

Customer

Consumer

(*) Consignment

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Fri June 5

Today is a Review of some of the things we have learned so far.

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown:

If you play a Short Game and get a Performance Index Score of 60+ you get 3/5

If you play a Medium Game and get a Performance Index of 50+ you get 3/5

If you play a Short Game and get a P.I. of 90+, you receive 4/5

If you play a Medium Game and get a P.I. of 80+ you receive 4/5

If you play either a Short, Medium, or Long game and get 100+ you will get 5/5

(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)

Good Luck

Here is the link: http://titan.ja.org/ The User Name is: frank hurt and the Password is: hornets

Remember you projects are DUE MONDAY!!

Tue Jun 2

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What is SWOT? Explain each letter.

4. What are Biological, Emotional, Rational and Social appeals?

5. List and explain 8 types of media?

6. What is public relations?

7. What is a lobbyist?

8. List and explain the 7 main types of sales promotion.

TEST THURSDAY

Tue May 26

Commercial Day postponed until tomorrow.  

Read and discuss section 9.5 in your textbook.

Next, please complete question 1 (ON THE COMPUTER) at the following link:

http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html

When you finish, many of you have late assignments that you need to hand in.  Please work on those.  

Mon May 25

Watch Corporations in the Classroom

1. What are some of the benefits of corporate sponsorship in schools?

2. What are some of the negatives?

3.  What is your position on the topic?  Explain your position in a short paragraph.  

Tue May 19th

Chapter 5 Test

Worksheets from  Chapter 9 (pg 345-352 in your textbook).  Please complete them and show them to Mr. Southwell for completion marks.

Next, go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished.  

DO NOT FORGET YOU ARE PRESENTING YOUR ADS ON THURSDAY!!!!

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Wed May 13

Test moved to Tuesday

Watch Video "Buying into Sexy"

After the video, answer the following questions with a parntner or in a group of three

1. What is a Tween?

2. What is "Age Compression?

3. Do you think that Demand for products always exists, or can marketers create Demand? Explain

4.  Do you think that 'sexy' ad improve or hurt the overall image of women? Explain

Tue May 12

Read the first section in Chapter 9.  Next go to the following link and complete the assignment.  

http://www.worldofmarketing.nelson.com/studactivities_ch09_01.html

REMEMBER Chapter 5 Test tomorrow.  

Mon May 10

Sorry I am still away. Your Chapter 5 test will be TOMORROW!!!

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

MARKETING 12 Students:  Please make sure that the store is in order and then finish your commercial.  We will try and air it next BeeTV.  

Mon-Fri May 4-8

Hello,  I am away all week.  I have put the work for the whole week in one post.  You will be doing work for Monday and Tuesday.  On Wednesday you will be completeing a review of the Chapter and on Thursday and Friday you will be watching a Movie.  

(Marketing 12 students please scroll down to the end of this entry)

Monday and Tuesday

PART 1

Today there will be some reading and questions.  

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.  

1. Define Product mapping in your own words.

2.  Look at Figure 5.26 on page 193.  This is an example of a product mapping chart.  You are to create your own chart  (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3.  When you are done, share your results with someone else.  Explain how similar or different your chart was.

PART 2

Read 'Marketing Oppourtunity Analysis' on pages 193 - 195

4. What is 'Marketing Oppourtunity Analysis' ?

5. You are to do your own Marketing Oppourtunity Analysis of your own.  You can pick any brand of product you would like  to complete the MOA or you can use TIDE COLDWATER

Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp

You may need to search the internet to answer the following questions

a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).

b) Now pick out the INDIRECT competition and write them down.

c). Now write down the DIRECT competition.

d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.  

Part 3

Read 'Benefit Analysis' pages 196-197.

7. What is a cost-benefit analysis? (your own words of course)

Hand in when you are finished and work on your projects,

WEDNESDAY

Complete Review Questions 1-5, 7 and 8 on pages 200-201.  With ques 4, you will need to look up what ergonomics means.  

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

 CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation

invention

co-operative

freasability study

8 stages of product development

utility

form utility

information utility

place utility

possession utility

product mapping

marketing oppourtunity analysis

benefit analysis

knock off

word of mouth marketing

tween

age compression

ergonomics

Thursday and Friday

Watch "Thank you for Smoking" and answer the one question below on Friday.

1.  In your own words describe what a lobbyist is and what they do.  

Marketing 12 Students

Monday and Tuesday

The school store needs to fully cleaned up.  All of the drinks will fit in the new cooler.  Please fix all the shelves so they are not just laying in the bottom.  Please tidy up all the chip shelves so they aren't on the ground.  Please make sure all the products are well placed and make sure the oldest milk is at the front.  

Wednesday

THE MILK COMES IN TODAY AND WILL BE IN THE OFFICE, Please put it away.  

Next carry on with your comercial plan, you can shoot in on Monday next week

Thurdsay and Friday.  

Enjoy "thank you for smoking with the rest of the class"

Tue April 28

Commercial day.  Today we are going to focus on anti-smoking commercials.  

Here are some good anti-smoking site to check out

www.thetruth.com

First, Finish your Igniting the Buzz Project and then move onto the work below.  

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

 

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Good Luck!

Mon April 27

Hello, sorry I am away today.  Please work on your projects and the work from Friday.  

Remember your projects are due WEDNESDAY

Marketing 12, work on your commercial(s) for the school store

Fri April 24

Read aloud Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST

http://www.crest.com/home/index.jsp  (you will have to click on toothpastes)

COLGATE

http://www.colgate.ca/english/ourproducts/oralcare/index.html

NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.  

*** Students that finish quickly or who are the Employee of the Month list can choose to work with the school store ***

DUE Monday at the START of class!

Igniting the Buzz/New Product project now DUE WEDNESDAY!!

Thur April 23

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.

                Next, finish the Utility assignment from yesterday

           Then move on to your new project.  

Video Questions:

1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?

2. What are 'knock offs"

3. What is 'word of mouth marketing' (Idea viruses)?

4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       

                       (you will be given a hand out and an electronic copy is available on the shared drive)

HOMEWORK:  Work on your project DUE Tuesday at the START of class

Marketing 12:  Commercial Project DUE THURSDAY next Week

Wed April 22

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Read: Section 5.3 "The Stages of Product Development"

When you finish reading, you are to create a 2 column chart/organizer (on the computer) explaining each stage in your own words.  An example is provided below.  

Stage of Development

        

Description

Idea Generation

        

The idea generation stage is …….

When you complete the 2 column chart/organizer, print it off, show it to Mr. Southwell for completion, and then put it in your binder to review later.

Tue April 21

Commercial Day

Today we will sign up for your advertisement presentations

Next we will read and talk about inventions vs. innovations.

Finish the following questions and hand it in when you are finished.

Questions:

1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?

b) What is the invention?

c) Is this actually an invention or an innovation? Why?

Mon April 20

Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.  

Now, here are some quotes from famous people who ended up being totally wrong (funny).

http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml

Failed Products Assignment!

Go to the following link.  You will find a document that describes a number of different marketing failures.  There is a table of contents (starting on page 7)  that shows which failures are covered in the article.  

You must pick 3 products from the table of contents and answer the following questions for each product.  Answer in SENTENCES and YOUR OWN WORDS please.  

http://www.geocities.com/sweetasman01/Brand_failures_-_Matt_Haig_-_2003.pdf

1.  What company did you choose? Is the failure a product or service?

2.  Can you find a picture of the product on the internet?  If so, paste it into your work. (google images might help)

3. Describe why the product/service failed?

4. Do you think that this product/service could have been successful if it was marketed differently?  WHY/WHY NOT?

5.  What can other companies and marketers learn from this failure?

Remember you must choose 3 products.  

OUT OF 15 marks

DUE DATE: Wed April 22

Here is another link that describes some failed products like "edible deodorant"  (Yum Yum!!)

http://www.cbc.ca/consumers/market/files/home/failedproducts/index.html

Fri April 17

Chapter 4 Test

When you finish, please hand in your test and complete the following.  please go to the following website

www.feedthepig.org

Take the 'Beat your brain'  and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

Next please read pages 164 and 165 and answer questions 2 and 3.  

Have a great weekend.  

Links for April 16th

Link for Mentos

http://en.wikipedia.org/wiki/Diet_Coke_and_Mentos_eruption

Link for question 4.

http://www.epinions.com/

"Be the change you want to see in the world." ... Mahatma Gandhi

Jason Southwell

Frank Hurt Secondary

604-590-1311

Thur April 16

Commercial Day

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.

a) How can product reviews be beneficial and negative to products

b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.

Wed April 15

Vocabulary Bingo

Chapter Review:  Questions 2, 3, 4, 7, and 12 on pages 160 and 161

HOMEWORK: STUDY!!!