Hello, I am away all week. I have put the work for the whole week in one post. You will be doing work for Monday and Tuesday. On Wednesday you will be completeing a review of the Chapter and on Thursday and Friday you will be watching a Movie.
(Marketing 12 students please scroll down to the end of this entry)
Monday and Tuesday
PART 1
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
PART 2
Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.
Part 3
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished and work on your projects,
WEDNESDAY
Complete Review Questions 1-5, 7 and 8 on pages 200-201. With ques 4, you will need to look up what ergonomics means.
CHAPTER 5 STUDY SHEET
All of the following are fair game for Friday's Test!!
innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics
Thursday and Friday
Watch "Thank you for Smoking" and answer the one question below on Friday.
1. In your own words describe what a lobbyist is and what they do.
Marketing 12 Students
Monday and Tuesday
The school store needs to fully cleaned up. All of the drinks will fit in the new cooler. Please fix all the shelves so they are not just laying in the bottom. Please tidy up all the chip shelves so they aren't on the ground. Please make sure all the products are well placed and make sure the oldest milk is at the front.
Wednesday
THE MILK COMES IN TODAY AND WILL BE IN THE OFFICE, Please put it away.
Next carry on with your comercial plan, you can shoot in on Monday next week
Thurdsay and Friday.
Enjoy "thank you for smoking with the rest of the class"
No comments:
Post a Comment