Wed april 1

Powerpoint Presentation on Market Research

(powerpoint available here:  http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html  )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class.  You will have class time to work on the assignments.  Here are the 2 links that you will need for the secondary data portion of this assignment.  Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Friday!

Marketing 12 students: Worksheet.