Tue May 26

Commercial Day postponed until tomorrow.  

Read and discuss section 9.5 in your textbook.

Next, please complete question 1 (ON THE COMPUTER) at the following link:

http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html

When you finish, many of you have late assignments that you need to hand in.  Please work on those.  

Mon May 25

Watch Corporations in the Classroom

1. What are some of the benefits of corporate sponsorship in schools?

2. What are some of the negatives?

3.  What is your position on the topic?  Explain your position in a short paragraph.  

Tue May 19th

Chapter 5 Test

Worksheets from  Chapter 9 (pg 345-352 in your textbook).  Please complete them and show them to Mr. Southwell for completion marks.

Next, go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished.  

DO NOT FORGET YOU ARE PRESENTING YOUR ADS ON THURSDAY!!!!

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Wed May 13

Test moved to Tuesday

Watch Video "Buying into Sexy"

After the video, answer the following questions with a parntner or in a group of three

1. What is a Tween?

2. What is "Age Compression?

3. Do you think that Demand for products always exists, or can marketers create Demand? Explain

4.  Do you think that 'sexy' ad improve or hurt the overall image of women? Explain

Tue May 12

Read the first section in Chapter 9.  Next go to the following link and complete the assignment.  

http://www.worldofmarketing.nelson.com/studactivities_ch09_01.html

REMEMBER Chapter 5 Test tomorrow.  

Mon May 10

Sorry I am still away. Your Chapter 5 test will be TOMORROW!!!

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

MARKETING 12 Students:  Please make sure that the store is in order and then finish your commercial.  We will try and air it next BeeTV.