Thursday, April 16, 2009

Thur April 16

Commercial Day

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.

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