Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.
Now, here are some quotes from famous people who ended up being totally wrong (funny).
Failed Products Assignment!
Go to the following link. You will find a document that describes a number of different marketing failures. There is a table of contents (starting on page 7) that shows which failures are covered in the article.
You must pick 3 products from the table of contents and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
OUT OF 15 marks
DUE DATE: Wed April 22
Here is another link that describes some failed products like "edible deodorant" (Yum Yum!!)
No comments:
Post a Comment