Review Questions for chapter 9.
1. When is advertising most important (6 points, explain each one)?
2. What are the goals of advertising? Explain each in your own words.
3. What is SWOT? Explain each letter.
4. What are Biological, Emotional, Rational and Social appeals?
5. List and explain 8 types of media?
6. What is public relations?
7. What is a lobbyist?
8. List and explain the 7 main types of sales promotion.
TEST THURSDAY
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