Tue Mar 31

Commercial Day!

Presentations from Monday's assignment!

Today's assignment.

Part 1: Read pg 122-123

1. What is the difference between Quantitative and Qualitative research

Part 2: Use the following 2 links to and complete the following surveys at "Environics.net" on Social Values

Survey #1 http://fireandice.environics.net/surveys/fireandice/main/fireandice.asp?surveyID=1

Survey #2 http://3sc.environics.net/surveys/3sc/main/3sc.asp

Part 3: Once you've completed the surveys answer the following questions>

1. How does this website describe you?

2. Describe the 'tribe' you were placed in by the website?

3. How do you think that Environics Research Group uses the information from the survey?

4. Do you feel the diagnosis is correct?

Mon Mar 30

When you are finished your test to Read Pages 123-125 and skim 125-132.  

Next, go the the following link and work on a rough copy Questions one and two on your own.  

http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

 

Then find a partner and make a good copy of question one and two together (which is what question 3 asks you to do)

 

We will present the skits in tomorrows class

Fri Mar 27

First Finish the review from yesterday.  Your TEST is on MONDAY!!

Please go to the following links and answer the questions. (Advanced Students as well) When you finish, please print out the answers and hand them in. See you tomorrow :)

The other day we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html

1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?

Watch the video at the following link.

http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv

Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)

2. What are 4 pieces of advice that you got from this article (point form is okay)?

Go to the following link and then answer question #3

3. In your own words define GDP.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

4. What country's have the highest GDP?

5. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

7. What are some other company's that could operate all over the world (in country's with high and low GDP)?

8. What are some company's that would only be successful in country's with High GDP?

9. What kind of company's would only be successful in country's with Low GDP?

Thur Mar 26

Commercial day

Vocabulary Bingo as a review, Review discussion, and one final review sheet.  

Here are the terms for chapter 3 that you are responsible for

Profit          Free market             Monopolistic competition        Oligopy

Monopoly        Private property        Perfect competition             Direct Competition

R & D           Market Share            Market Segment          Top of the Mind

Service base    Product base            Reputation                      Landed cost

Tariff          Productivity            Category killers                Market  

Selection       Production Cost Price                           Competition

Command economy                 Increase market share           WTO

Decrease production cost        Globalization                   Subsidies

Next, finish the work from yesterday and show Mr. Southwell, next complete the practice quiz @ the following link. http://www.worldofmarketing.nelson.com/quizzes/chapter_3_self-quiz.htm

Wed Mar 25

Present and group mark projects 

Complete questions #1-3 on page 118

Tue Mar 24

First, finish the work from yesterday if you haven't already done so

Next you have time to finish your projects  which are DUE TOMORROW

Mon Mar 23

Today we will finish the video on Global Economics.  Next answer the following questions and hand them in.  

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

You now have time to carry on with your projects.