Tue June 9

Chapter 4

market research

hard data

primary data

secondary data

periodicals

consultants

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

random sampling

media research

consumer tracking devices

*how store design increases sales

*how store design decreases shrinkage

*shrinkage

Chapter 5

feasibility study

invention

innovation

8 stages of product development

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

product mapping

marketing oppourtinity analysis

cost benefit analysis

ergonomics

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Advertising is most important for

identical

mass marketed

easy to describe

low priced

new

heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

SWOT

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

Mon June 8

Today we start Review for your final Exam on FRIDAY JUNE 12!!

After your commercial presentations

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Industrial goods (finished goods)

Raw material

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

aggregate market

differentiated market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

* Census

* = Not in Textbook

Chapter 2

Customer

Consumer

(*) Consignment

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Fri June 5

Today is a Review of some of the things we have learned so far.

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown:

If you play a Short Game and get a Performance Index Score of 60+ you get 3/5

If you play a Medium Game and get a Performance Index of 50+ you get 3/5

If you play a Short Game and get a P.I. of 90+, you receive 4/5

If you play a Medium Game and get a P.I. of 80+ you receive 4/5

If you play either a Short, Medium, or Long game and get 100+ you will get 5/5

(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)

Good Luck

Here is the link: http://titan.ja.org/ The User Name is: frank hurt and the Password is: hornets

Remember you projects are DUE MONDAY!!

Tue Jun 2

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What is SWOT? Explain each letter.

4. What are Biological, Emotional, Rational and Social appeals?

5. List and explain 8 types of media?

6. What is public relations?

7. What is a lobbyist?

8. List and explain the 7 main types of sales promotion.

TEST THURSDAY

Tue May 26

Commercial Day postponed until tomorrow.  

Read and discuss section 9.5 in your textbook.

Next, please complete question 1 (ON THE COMPUTER) at the following link:

http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html

When you finish, many of you have late assignments that you need to hand in.  Please work on those.  

Mon May 25

Watch Corporations in the Classroom

1. What are some of the benefits of corporate sponsorship in schools?

2. What are some of the negatives?

3.  What is your position on the topic?  Explain your position in a short paragraph.  

Tue May 19th

Chapter 5 Test

Worksheets from  Chapter 9 (pg 345-352 in your textbook).  Please complete them and show them to Mr. Southwell for completion marks.

Next, go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished.  

DO NOT FORGET YOU ARE PRESENTING YOUR ADS ON THURSDAY!!!!

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)