Mon-Fri May 4-8

Hello,  I am away all week.  I have put the work for the whole week in one post.  You will be doing work for Monday and Tuesday.  On Wednesday you will be completeing a review of the Chapter and on Thursday and Friday you will be watching a Movie.  

(Marketing 12 students please scroll down to the end of this entry)

Monday and Tuesday

PART 1

Today there will be some reading and questions.  

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.  

1. Define Product mapping in your own words.

2.  Look at Figure 5.26 on page 193.  This is an example of a product mapping chart.  You are to create your own chart  (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3.  When you are done, share your results with someone else.  Explain how similar or different your chart was.

PART 2

Read 'Marketing Oppourtunity Analysis' on pages 193 - 195

4. What is 'Marketing Oppourtunity Analysis' ?

5. You are to do your own Marketing Oppourtunity Analysis of your own.  You can pick any brand of product you would like  to complete the MOA or you can use TIDE COLDWATER

Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp

You may need to search the internet to answer the following questions

a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).

b) Now pick out the INDIRECT competition and write them down.

c). Now write down the DIRECT competition.

d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.  

Part 3

Read 'Benefit Analysis' pages 196-197.

7. What is a cost-benefit analysis? (your own words of course)

Hand in when you are finished and work on your projects,

WEDNESDAY

Complete Review Questions 1-5, 7 and 8 on pages 200-201.  With ques 4, you will need to look up what ergonomics means.  

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

 CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation

invention

co-operative

freasability study

8 stages of product development

utility

form utility

information utility

place utility

possession utility

product mapping

marketing oppourtunity analysis

benefit analysis

knock off

word of mouth marketing

tween

age compression

ergonomics

Thursday and Friday

Watch "Thank you for Smoking" and answer the one question below on Friday.

1.  In your own words describe what a lobbyist is and what they do.  

Marketing 12 Students

Monday and Tuesday

The school store needs to fully cleaned up.  All of the drinks will fit in the new cooler.  Please fix all the shelves so they are not just laying in the bottom.  Please tidy up all the chip shelves so they aren't on the ground.  Please make sure all the products are well placed and make sure the oldest milk is at the front.  

Wednesday

THE MILK COMES IN TODAY AND WILL BE IN THE OFFICE, Please put it away.  

Next carry on with your comercial plan, you can shoot in on Monday next week

Thurdsay and Friday.  

Enjoy "thank you for smoking with the rest of the class"

Tue April 28

Commercial day.  Today we are going to focus on anti-smoking commercials.  

Here are some good anti-smoking site to check out

www.thetruth.com

First, Finish your Igniting the Buzz Project and then move onto the work below.  

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

 

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Good Luck!

Mon April 27

Hello, sorry I am away today.  Please work on your projects and the work from Friday.  

Remember your projects are due WEDNESDAY

Marketing 12, work on your commercial(s) for the school store

Fri April 24

Read aloud Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST

http://www.crest.com/home/index.jsp  (you will have to click on toothpastes)

COLGATE

http://www.colgate.ca/english/ourproducts/oralcare/index.html

NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.  

*** Students that finish quickly or who are the Employee of the Month list can choose to work with the school store ***

DUE Monday at the START of class!

Igniting the Buzz/New Product project now DUE WEDNESDAY!!

Thur April 23

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.

                Next, finish the Utility assignment from yesterday

           Then move on to your new project.  

Video Questions:

1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?

2. What are 'knock offs"

3. What is 'word of mouth marketing' (Idea viruses)?

4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       

                       (you will be given a hand out and an electronic copy is available on the shared drive)

HOMEWORK:  Work on your project DUE Tuesday at the START of class

Marketing 12:  Commercial Project DUE THURSDAY next Week

Wed April 22

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Read: Section 5.3 "The Stages of Product Development"

When you finish reading, you are to create a 2 column chart/organizer (on the computer) explaining each stage in your own words.  An example is provided below.  

Stage of Development

        

Description

Idea Generation

        

The idea generation stage is …….

When you complete the 2 column chart/organizer, print it off, show it to Mr. Southwell for completion, and then put it in your binder to review later.

Tue April 21

Commercial Day

Today we will sign up for your advertisement presentations

Next we will read and talk about inventions vs. innovations.

Finish the following questions and hand it in when you are finished.

Questions:

1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?

b) What is the invention?

c) Is this actually an invention or an innovation? Why?